past project & example work.
Melrose Health
Australian Wellness Brand
Melrose Health is a leading health food store in Australia focused on high quality organic & natural products that improve overall health & well-being.
As they expand to market their products in the U.S., they needed an American creator to produce high-quality UGC for ads usage, someone who understands their target market and knows how to create content that resonates.
Putting their trust in my expertise, they assigned me to create two such videos providing a few pointers and otherwise creative freedom. To ensure success and provide Melrose with useful insights, the two videos I created implemented different approaches. The first, a direct marketing of the product through recommendation and explanation of its benefits and use. And the second, leveraging relatability and authenticity by portraying an everyday morning routine with the product weaved in.
UGC.
Vlog Style
Product Recommendation
Melrose Health's Testimonial
“Caroline produced some review-style videos for our paid advertising campaigns, and hit the mark straight off the bat! She was lovely to work with, providing top-quality videos and scripts with a quick turn-around helping us get the campaign live at short notice. Her professionalism and dedication to providing great content was much appreciated, and we’d definitely work with her again.”
